Creativity is overrated
– said no one ever –

The truth is, most people want to be creative but are not sure how to be if they’re not naturally creative. Don’t worry, that’s why we’re here. Not only will we tell you how to improve your creativity, but we’ll also give you some advice on how to get better at marketing.

If you’re not a naturally creative person, that’s okay. It doesn’t mean you’re less than, it just means that you’ll have to practice a little harder to exercise your creative juices. You’ll have to try a little harder to even come up with unique and interesting ideas. We’ll help you get started with these 4 efficient ways to build your creativity.

5 Methods to Work on Your Creativity When You’re Not Naturally Creative


√What you don’t know, learn

We know that the best way to learn something you know nothing about is by reading books written by experts in that topic. It’s important to educate yourself on various creative ideologies and familiarize yourself with such ideologies. You’re probably wondering where to start, which books to select. Well just look below, because we’ve named a few for you.

These selected books are just a start. We trust that you’ll continue to check out more and keep on learning.  

√√Surround yourself with creative people

It’s true what they say. You are as smart and as capable as those you surround yourself with. When you surround yourself with people you admire, you start to learn and develop different set of skills you may not have developed prior to meeting and hanging out with your new peers.

√√√Periodically jot down interesting or unique ideas you think of

There are no bad ideas, only bad execution. Make a habit to write down any silly, goofy, amazing, or even basic idea you have. Throughout the day, jot down ideas you think of that you find interesting, unique, exciting. At the end of the day, review those thoughts and ideas and think about why you were drawn to them. Analyze them and figure out if those ideas are worth pursuing. Compare the ideas, the skills and tools required to execute them to the skills and knowledge you currently have. Evaluate the skills you’re currently lacking and come up with a strategic plan to learn them. 

√√√√Step outside of your comfort zone

Stepping outside of your comfort zone, in a safe and conscious way, not only opens you to different opportunities, but teaches you valuable lessons about your capabilities and endurance. When you do something that you normally wouldn’t do, it allows you to expand your comfortability and adapt to new environments. Creativity exposes itself best when an individual is willing to accept experiences with pure uninterrupted imagination.

√√√√√Engage in stimulating activities

One way to get your creative juices flowing is by engaging in activities or classes that are different than what you’re used to. Trying out a new sport, taking up a different dance studio, joining a comedy improv group are all methods that will help you stimulate different brain functions. 

Yeah, But How Can I Be Good at Marketing If I’m Not Even Creative?


THE TRUTH IS – YOU CAN BE GOOD AT JUST ABOUT ANYTHING.

No, but seriously. It’s true that individuals or businesses with the best profitable marketing initiatives are those that have strong creativity or innovative talent. But just like everything else in life, one must learn and adapt to be better. There are numerous tools, softwares, companies that spend a lot of money to generate marketing analytics in order to educate their staff. Our point is, good marketing doesn’t happen overnight. It takes practice, hard work, committed learning, and mistakes. Just because you aren’t as creative as you would like to be today, doesn’t mean that a year from now (with a strategic plan for learning) you won’t be where you want to be. 

Creativity is subjective. Your version of a creative mindset or an innovative idea is most likely different from others. The beauty about our world is that each one of us has a set of unique viewpoints, personality traits, and methods of expression. Find your best ability to express how you feel or what you think in an elaborate and confident way. 

And just because we know you REALLY want suggestions on how to specifically be good at marketing, look below because we’ve added a few for you.

The Beginner’s Guide to SEO by Moz
Gary Vaynerchuk
Content Marketing Reference Library

When we refer to marketing, here’s what we mean

  • Social media
  • Content marketing
  • Search Engine Optimization
  • Digital engagement

 

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