What It Means to Have a Strong Online Presence
We are asked this all the time,
“how can I increase my online social engagement if I have no idea where to start?”
Here are 5 tips for your business to increase its social media engagement
Social media followers choose to follow your business account(s). The easiest way to show them that you actually care about their follow is to update them with new posts; periodically enough that they don’t wonder if you’ve fallen off the face of the earth but not too frequently that they wonder if you’ve been hacked.
Suggestions on what to post about:
- Discuss your branding, what it stands for
- Highlight specific customers (ex: customers with strong brand loyalty)
- Discuss upcoming events
- Share promotional materials or access codes
- Highlight current staff (ex: employees with strong work ethics or achievements)
- Does your business have any success stories to share?
- Has your business recently gone through a happy, unexpected moment?
Frequency of post:
- Post at least once a day in all of your social media accounts
- A post doesn’t have to be original content
It can be a re-share of another relevant post
It can be from another similar company
Should be relevant to your business
- Visual posts with good written content are far more appealing
♦♦Engage With Similar Businesses
Competition is a good thing, but too much competition isn’t. One of the most meaningful ways to improve your online presence is by engaging with businesses similar to yours. Partnering or working with similar businesses will give your business an opportunity to see how your competition operates, analyze their customer base, and develop stronger community ties.
Suggestions on how to engage with similar businesses:
- Collaborate with similar businesses to host or sponsor a community event
- Help share and advertise a similar business’ upcoming charity or community event
Event should not directly compete with an event you will have in the near future
Event should not be held at the same time as an event you plan to have
- Participate in challenges
Set up friendly competitions to see which business will raise the most money for a given cause
Host a sports or health tournament with local businesses
♦♦♦Appreciate Your Customers
Your customers or clients are one of the reasons your business can sustain itself. Don’t take them for granted. Often times, businesses don’t pay enough attention to their customers’ demands and wants. Not every demand or want should be met, but they should at least be heard. Take the time to survey your customers and to receive constructive feedback on products, services, and features on your website or social media accounts that your customers think should be improved.
Spend time greeting, celebrating, and highlighting your customers. Do you track your customers’ birthdays and send them a greeting at the time of month? Do you wish happy holidays to your subscription list in December or January? Do you offer discount codes or referral codes to repeat customers? Those are simple, inexpensive, methods in which you can really make an impact.
♦♦♦♦Update Your Content
Any well updated account is an account that posts frequently enough and shares accurate information. Posting every day to your accounts isn’t enough. You also have to make sure that the content posted is not only relevant to your current status as a business, but also relevant to your customers’ interests.
For example, if you’re planning to host a marathon to raise funds for a charity in December, you most likely don’t only want to speak about the marathon in the coming months. You want to update your followers with marathon information as well as upcoming holidays, projects, and/or events your business will partake in. The key is to focus on the present while advertising for the future. You want your followers to stay interested in what you’re presently working on, but also engaged for what’s to come with your business.
♦♦♦♦♦Keep Up With The Times
We understand that businesses can sometimes be fearful of quick change. We understand that we live in an instantaneous society where the world around us is rapidly evolving. We understand that it can be hard to keep up when you’re just trying to survive. But we also understand that the businesses that sustain themselves long-term are those who constantly innovate with the times.
Keeping up with society as it expands is extremely crucial for your business to grow. Think of your customers, your employees, your founders as individuals of a population that is growing wiser, learning new tools and technologies as the years pass. Now think of your business as the entity that houses all those individuals to provide a product or service to a target population. It’s important to understand that as society advances, so should your business.
Methods to keep up with the times:
- Stay updated on current online trends via social media or networking platforms
- Update technology equipment in your offices
- Update online profiles so that each page is fresh, modernized, and relevant
- Follow and stay informed with news that pertains to your business operations
- Re-brand or re-launch a product, idea, or service to better fit your long-term vision