The Rules of Pitching a VC

If you want money, ask for advice.

No one likes a beggar, not even firms designed to give out money. Venture capitalist are made to seek investment opportunities and pour billions of dollars into great businesses, but many businesses never receive those dollars. We won’t pretend VC investments are as diverse racially and economically as they ought to be, but our goal is to prepare you to efficiently pitch to a venture capitalist once given the opportunity to. As a black and women-owned business, we understand the scarcity of black and/or women vc-backed funding. Tchuento has had its fair share of ups and down in raising capital, but just by following the advice we’re about to share, we at least increased our chances of being funded.

Rule #1: Let the VC come to you. If you must go to them, be referred.

There are exceptions to every rule, of course, but you’ll have a greater success rate in getting through the door if the VC finds you first. It’s not that all VCs don’t want unsolicited proposals, but they get so many that it’ll take a lot more than a well-worded message for them to click on your information and invite you in. You’ll need to do something that makes you stand out enough for them to 1) read your message in its entirety, 2) see potential, 3) propose a meeting with you, 4) care about you and your business, 5) share with their firm 6) invest. Chances of receiving an investment are much better if your company is doing so well that VCs need you. You want venture capitalists to know that you’ll be fine without them and not the other way around. So when you continuously cold call or seek an investment without any leads or referrals, it’ll be much more difficult to prove that the VC needs you.

Rule #2: You’ll have more leverage if you can hold onto as much equity as you can.

If you can scale your business on your own without outside capital, keep your equity. You’ve probably heard the saying, “it’s better to have a small piece of a large pie than a large piece of a small pie,” but that’s not always true. We urge you to remember that if you don’t need to share your pie at all, then just keep the whole pie. Most startups or early-stage companies want to be backed by a venture capitalist but at what cost? Truly evaluate if the outside investment is beneficial for the growth of your business. You should only ever accept venture capital if the value added after the investment is far greater than the company’s future value would have increased on its own. There are many companies that scaled on their own with no outside investments, albeit they were mostly retail or service-based companies, it’s not impossible.

Rule #3: Pitching is an art. Be creative, show passion, know your numbers.

Your company has shown promise and you’ve made it through the VC door. You’re IN – pat your team in the back! Just don’t screw it up. Pitching to a VC is very similar to selling something. Most people don’t buy from a sketchy salesman. VCs want to feel like you care about your product, understand the risks, and can be coachable. The best way to show you’ll make a good investment is by being passionate about your product, adequately explaining the problem you’re solving, showing through data how your solution to the problem is the best one, and being fit to scale. Do your due diligence and get to know your VC audience: their interests, firm’s portfolio, success rate. 

The one thing that matters the most is that you know your numbers. Not only should you know your numbers, but you should know them so well that you’re in love with them. VCs think MONEY. If they can’t be certain that you’ll make them money, they won’t give you theirs. If you’re wondering what the numbers are, here are a few: product/market metrics (total available market, market share, market value), profitability metrics (monthly recurring revenue, renewals, burn rate), customer metrics (customer acquisition cost, lifetime value, churn rate).  If you’re reading this and your company doesn’t have customers or is pre-revenue, then be more creative in expressing your numbers. Find a way to show that you CAN have customers and you CAN make money. Some suggestions for a pre-revenue business: have a landing page with “fake” payment sign-ups, conduct surveys with existing users, have purchase intents.

Rule #4: Not all pitches are equal.

In 2018, VC deals generated around $85 billion. Only 2.2% was allocated to women founders. Just about 1% was allocated to black founders. Over 70% was allocated to white founders. It’s no surprise that if you’re a woman or fall within a racial minority group, VC funding is highly unlikely. Don’t get discouraged, the scales can’t shift if everyone gives up. Continue to persist and stay driven until you hear “yes, done deal”. Now that you know that you might face more odds, it’s really important to always be ten steps ahead: follow rules 1-3. It’s unfortunate, but the truth is, if the majority of VC deals are led by groups of people who do not look like you nor would advocate for you, it is imperative that you eliminate reasons as to why they can overlook you.

Rule #5: Stay true to your vision.

The value a VC can add to your business is just as important as the value you can provide to them. Don’t relinquish from your company’s objectives unless pivoting is the most ideal next step. You will likely hear “no” until you hear “yes”. Just because a VC doesn’t see your business potential or is willing to align with your vision, it doesn’t mean that every VC will react the same. While pitching, conduct yourself as a leader and an advocate for your product. If your numbers are good, your vision is good, your team is good, and your business has potential – don’t let one VC’s apprehension to investing in you deter you from achieving your dream. A lot of VCs will claim to bet on innovation and risks, but the majority of deals are done with companies that are safe in nature and can guarantee a non-threatening return. Show a venture capitalist why not betting on you is a huge mistake and the smart ones will place a bet.

What is Cyber Security and Why Should you Care?

Big Data, in simple terms, is large pieces of information depicting patterns, trends, and alliances that when analyzed, can explain behaviors and influences. Such patterns can be used for operational, marketing, or financial purposes. The analysis and consumption of Big Data permits individuals, institutions, companies, or governments to market, lead, and strategize. Big Data was coined in 2005 by O’Reilly Media, but the concept has been around for centuries. In the 21st century, there have been many advancements in technology:

  • Social Media (e.g. Facebook, Instagram)
  • E-Readers (e.g. Kindle, Chromebook)
  • Streaming Media (e.g. Netflix, Hulu)
  • Touchscreens (e.g. IPhone, IPad)
  • Augmented Reality (e.g. Google Glass, Pokemon Go)
  • Blockchain (e.g. Bitcoin)
  • Gene Editing (e.g.  CRISPR-Cas9)

In a relatively short period of time, the world has faced challenges pertaining to the spread of technological innovations. As a result, web safety has grown as a major concern to ensure all data and computer systems remain protected, well managed, and efficient. Cyber security is the protection of computer or IT systems from digital attacks. There are three fundamental principles for cyber security:

  1. Confidentiality
  2. Integrity
  3. Availability

Every technology current in the world, in developed or developing countries, is always at risk of cyber attacks and will need protection. As long as the internet is in existence, cyber crimes will continue to be an issue. Hackers (individuals using a computer for unauthorized data access or to create negative data attacks) have increased the likelihood of cyber crimes due to personal or financial gains. Cyber crimes can have severe repercussions for people, companies, institutions, and even governments. Think back on a time that you, a friend, a loved one, or a company you were linked to experienced a data breach, a social security number hack, or a credit card breach. 

Cyber security should be at the forefront of your mind because anything you own that is connected to the internet, a computer, or smart device can be affected by a security breach. This includes communication systems like your phone, transportation or navigation systems, government databases, financial systems like your bank account, medical systems, and educational systems. 

The rise of cyber security and your care and investment in it matters because it can help combat digital attacks. To ensure that your data or any pertinent information about you stays secure, individuals and companies are working tirelessly to create solutions that can combat any digital attacks at worst, but at best prevent them altogether. 

Our company, Tchuento, was created to build an ecosystem for individuals to create their own data, manage such data, and remain informed about anything that is found online (critical and non-critical) about them. Our main objective is to give everyone around the world direct access to how their online data is being shared and distributed through three distinct features: (1) website builder, (2) social media manager; (3) online activity tracker. Each feature permits our users to directly control their online presence under one platform. This in turn allows our company to protect our users, keep their online identity safe, and prevent cyber attacks from hackers or companies. 

Navigating the Tech Industry as a Minority-Owned Business

Anne Woappi –  CTO
Elise Woappi – CEO


There are many hurdles to overcome as a startup founder. Hurdles such as financing your business, acquiring users/customers, marketing your company for the world to know of, expanding your resources to sustain operations all while balancing your mental and emotional health. These challenges are proven to be difficult regardless of who the founder is; yet the degree of difficulty varies based on who the founder is. A men-led startup will face different obstacles than a women-led one. A minority-owned startup will face different obstacles than a white-owned one. The challenges are can be subtle and sometimes outright dominant.

Being black women in tech means knowing that when we walk into a room, the bias may be apparent in how we’re treated, criticized, examined, and sometimes rated. The opportunities for business growth that are presented to us are sometimes limited in comparison to our male counterparts. It certainly means that we often have to and are expected to work twice as hard to get the same outcome as our white counterparts. It is important to differentiate between being a woman in tech vs. a man, and a black woman in tech vs. a woman because in order for the tech industry to truly be innovative and inclusive, we must first acknowledge that there is a racial and gender disparity that cannot be overlooked. This racial and gender disparity masks itself in many ways, often making it challenging for those fighting for an equal world to make a lot of progress.

How racial and gender disparity are present in the tech industry – our observations as black women:

  • A funding source is open for minorities. Of the applicants: the majority are black-identifying, some are brown-identifying, and a select few are of East Asian descent. Of those selected to receive the funds, less than 1% are black. As black women, this is troubling as we struggle to understand why the funds were disproportionately allocated.
  • An event is created as a means to form an opportunity for diverse conversations and networking for entrepreneurs. The event hosts and organizers put more effort targeting non-marginalized groups and/or specific genders or career paths. This form of advertising and marketing limits the selection pool for the attendees and sponsors of the event.
  • A co-working/networking community is developed to bring networking and diverse resources to gender-specific or racial-specific founders. The cost of entry is abnormally high, the selected applicants are not diverse in experience, race, socioeconomic status, and/or physical stability.

How we navigate the industry:

  1. We lean on each other. The struggles and challenges that we face, we face together. We pull from our own experiences, knowledge, and guidance to lead our business as a cohesive team.
  2. We apply, apply, apply. No matter what our fears or setbacks may be, we always make sure to submit applications for opportunities that target our demographic as founders. We apply to accelerators, incubators, conferences, summits, panels, retreats, and other funding or networking sources whenever we fit their target applicant demographic.
  3. When we’re able to, we attend and participate in all startup discussions regardless of the target demographic. The resources shared in the world are meant to be consumed by all! We refuse to limit ourselves when our vision is so grand.
  4. We maintain a positive, self-reliant, and hardworking attitude. For every application we submit, every event we attend, every grant we apply to, 100% effort is always given or executed. Our best may not be the best out of all applicants combined, but it is our best and we’re content with that.

A few resources/communities we utilize:

Never let the obstacles and naysayers change your course of action. Remain secure and confident in your approach to lead your company. You are not the first to have faced discrimination, bigotry, sexism, etc…and you most likely won’t be the last, but it’s important to always be THE person who rises above the hate and carries on.

Changing the Web Industry with Artificial Intelligence

We had a vision to make web development easily available, understandable, and usable to everyone in the world regardless of their technology skills or awareness. The world of technology is rapidly expanding, and with that expansion comes a great sense of confusion, uncertainty, and expenditure. But just because technology is expanding fast, it does not mean that people should be left behind – we should all be a part of the progress and we should all feel that we have a say, an understanding, and even some contribution to what’s happening. These past few months, the Tchuento team worked tirelessly as we set out to develop a software that would elevate the discrimination and hurdles individuals face daily while navigating the world of technology.

We thought, what if we could create a software that anyone (and we mean anyone) could use to build their own website, manage their social media accounts, and monitor all of their online activity without needing to do anything but register? We didn’t want to create just another website builder, just another social media marketing tracker, just another google analytics platform. We set out to create THE software – one that would allow people with disabilities, elders struggling with employment due to ageism in the professional sector, and underrepresented populations lacking appropriate resources an opportunity to take back control of their online presence. With Tchuento, you’ll now be able to build and update your website in a matter of seconds by simply clicking on a button. You’ll be able to create, update, link, navigate, and manage all of your social media content without having to log in constantly to manually input your data. You’ll be able to see how frequently you appear in web searches, when/how your data is being shared or distributed, monitor which websites are currently tracking your data, and access any online accounts that you’re currently registered with. Our software is so intelligent that it’ll remind itself to make updates, fix any online errors on your behalf, and send you weekly breakdowns of your online activity, and it will also track your full online activity 24/7.

We know this is a lot to take in and you might be wondering what about your privacy? We’d like you to know that although our A.I. is very intuitive and intelligent, we have a team of diverse experts that will monitor the software constantly to ensure that no implicit bias or confusion impact our platform. You can opt out of any features at your will, cancel your account whenever you want, and we will not sell your data to third parties. Our team and our software will work collaboratively, not one without the other. This is to ensure that human eyes, intuition, and knowledge are still prevalent.

We’re launching in March 2019 and are accepting pre-registered users – why not give us a try? Sign Up HERE or register here.

We’re just changing the world. We hope you join.

Raising Funds Through Loved Ones for your Start-Up

There are many avenues to take when trying to raise capital to launch your start-up, develop a product, or even grow an existing business. We’ll focus on the pre-seed round. This round is typically designated for any funding done at the very beginning stage of your start-up. At this stage, you haven’t received any capital from outside investors. You need the money to get started, your savings aren’t enough, and you’re connected to loved ones with financial means.

Raising money through family and friends

Never ask for money from family members or friends who cannot afford to lose the money they lend you. Often times, start-up founders are told to get capital from loved ones, but the truth is, not everyone is born into or connected to a family with financial means. It’s not always realistic or possible to collect money from parents, siblings, extended family, or friends. BUT, if you are surrounded by loved ones who are in a position to assist you financially, start here first. This method of fundraising is called the Family and Friends round. It’s highly encouraged for founders at the very early stage of their start-up.

An early investor in your business or start-up idea is investing in you. They’re investing in your ability to complete what it is you set out to do. They’re investing in your drive, determination, and persistence to make your idea a success. They’re also investing with the understanding that the first sum of money they lend you will most likely never be returned to them, but they’re okay with that because they believe that future rounds will generate more return on their investment (ROI).

Best Practices

  • Always come prepared with a written, formal agreement when accepting the money
  • When applicable, provide a detailed repayment plan to your donors
  • Determine the investment type: gift, loan, equity
  • Have your product or idea validated before approaching your loved ones for donations
  • Do not ask for more money than a loved one can reasonably afford
  • Focus on loved ones with financial means and knowledge in your business industry
    This is to strategically position you around connections that can be of help long-term
  • Be honest and upfront about your business plan, risks, and expectations
  • The standard ask for a family round is around $25,000 to $150,000 in total
    Expect small and large donations from various family members to reach your total goal

Get Rid of Your Fear of Asking: it’s not easy approaching those you love and care about to ask for money. We want you to realize that if you genuinely believe in your idea so wholeheartedly that you’ll do everything in your power to make it a success, then you’re doing your loved ones a favor. Realize that your success is their success if they’re the first investors. Should your company turn out to be a fast-growing business with a great buyout or ends up publicly traded, your loved ones will thank you for gaining in your profit.

Get Organized and Just Do It: don’t wait for the perfect moment or opportunity to ask your loved ones for money. As soon as you’re prepared to do the asking, just do it. Make a list of all family and friends who you know can afford to invest in your business. Gather their contact information and organize your calendar to ask those who can donate in large and small amounts. Mix in a large ask with a small ask to balance out the fear of failing. Reach out to them confidently, with a mindset that’s determined to fundraise your total goal. You are now a salesperson and you’re selling your future. Your faith rests on how well you convince them that not only are you creating a better future for yourself, but you’re creating one for them too.




The Art of Never Giving Up


That’s what we’re not.

Our society has turned into one of instant gratification. We’ve become unable to wait because what we want, is apparently, only worthy if it comes fast. The concept of attaining a lifelong goal in years, not months, seems to scare most entrepreneurs. Even though those same entrepreneurs can probably agree that success takes time. Success is not a guaranteed outcome of hard work. Success is a guaranteed outcome of hard work + patience + proper timing + execution + team.

I challenge you to think about just how much your inability to wait, a growing impatience, has affected your ability to truly work towards your goals and dreams. I, Elise Woappi, started this business about a year ago, and it took me more than several months to get the ball rolling before I could confidently say that I was a business owner. What held me back? Not being able to say that I was a successful business owner from the very beginning. It was a fear of having to admit to myself and others that this entrepreneurial journey I embarked on, didn’t reap me rewards instantly. There’s still doubt in people’s minds about my potential to succeed. With the tech bubble and the growth of rapidly funded start-ups, it’s often challenging to operate a small business as I often compare my success to that of my peers. I want you all to know that measuring success should be internalized. You should work to be better than which you were yesterday. It’s okay to compete with peers to grow your strengths and develop stronger skillsets, but it’s not okay to admit defeat simply because someone around your age became a billionaire “overnight”.

Don’t give up. That’s my message to you today. Don’t give up despite the struggle, the overextended work hours, your exhaustion, the naysayers and copycats. Just don’t quit. Be realistic in your expectations and timelines, set concrete goals, act in ways that will advance you closer to your target goals. Surround yourself with motivators. Motivators can be people that will encourage you to keep going, or societies/clubs that you can attend to gather up additional resources. Motivators should always be things or people that can positively influence you towards a better path.

Build a Beautiful Website for Under $500 by Hiring a Freelance Website Developer on

We want to prove to you that running a startup or business doesn’t have to be expensive.

Tchuento was founded with the principle that pricing for design and marketing services was just too high in an over-saturated market. We realized that business owners and entrepreneurs, especially those starting out, do not and cannot afford to pay thousands of dollars for services through a design or marketing firm. The whole purpose of our business model is to help you reduce your expenses so that you can focus on what you do best, providing services and products that impact an audience.

This post is not endorsed by Guru. We want to bring you value and are willing to give you free advice on how to develop an awesome website for less than $500.

Guru Freelancer Logo.pngFirst: what is Guru?

Guru is a global online marketplace that houses freelancers who can provide different services. Guru’s freelancers range in skill set and experience. Pricing for Guru depends on the type of project and timeline, and can range from below $100 to as high as hundreds of dollars.

Second: what services do freelancers offer on Guru?

Guru breaks down its services into 9 categories:

Guru - Services.png

Third: designing a website for under $500 on

  1. Create a Guru account
    Log-in or create an account at
    If new account
    You will be asked whether or not you want to hire (you) or do work (freelancer)
    Select I want to hire
    Once you have an account created, set up your Guru profile
    Guru - Account Creation.png
  2. Verify your account
    A verification email will be sent to your account email, click on the link to verify it
  3. Describe project, post a job
    Once you’ve verified your email, when you log back into Guru, you will be prompted to the job posting
    Input all the information regarding the type of project you’re looking for
    In this case, the project is related to Web, Software & IT
    Follow the prompt

    Input information
    __What work: Be specific for website creation (i.e. WordPress static website)
    __Provide more details: Be very specific in your description of what you want. You also have the option of adding files. If you have an idea on how you want your website to look, include an attachment of your website “design”. Keep in mind, you’re not the developer so your website design can be as basic as you creating tables using Word and laying out how you want your pages to look
    __Which category: Select Web, Software & IT
    __Essential keywords: select keywords that relate to your project (i.e. wordpress, website, web development, web designer)
    __Limit job to specific location: choose what you’re comfortable with, but our recommendation is for you to leave it as anywhere
    __Budget: select fixed price, choose either under $250 or $250-500
    __Exposure: leave as is, maximum (allow search engines like Google to index it)
    __Application deadline: select what you’re comfortable with, it depends on your timeline/how long the freelancer should take to finish building your website
    Post the job

  4. Select a freelancer to complete your website
    Once your job is posted, many freelancers will respond to posting
    They will inform you on their pricing, experience, portfolio, and timeline
    Select a freelancer who matches your targeted credentials:
    ____is the pricing within your range, at or below $500
    ____has the freelancer provided you with previous work done
    ____are you satisfied with freelancer’s portfolio
    ____can the freelancer deliver project within your desired timeline
    ____does the freelancer have good reviews
    Vet each freelancer that contacts you – visit page, read reviews, review portfolio
    You can message freelancers while deciding which one to go with
  5. Accept & Pay Freelancer
    When you select a freelancer and you come to an agreement, pay for project
    Guru requires you to make advanced payments in timeline increments
    EX: if your project is to be completed in 3 weeks – you can set up an invoice with your freelancer so that half of the cost is paid upfront before start of project and the second half is paid 1.5 weeks into project before its completion
    Your payment is always backed by Guru and the site provides payment security
  6. Finish Project
    Communicate and work with your freelancer throughout the duration of project
    Make sure to provide feedback and/or expectations on how you want your website
    Freelancer will finish your website
    __freelancers, when asked, can help you set up domain/hosting for your site
    __freelancers typically maintain open communication after project completion in case you need additional help
    __website developers can only do as good of a job as you describe to them. Don’t expect them to know exactly what you want. You have to guide them so that they can create your ideal website based on your vision
    __be realistic. You most likely won’t get an extremely multi-functional website for under $500. If you want a developer to create a website like Twitter or Facebook, you’ll have to pay more



Pay Less Than $10 for a Logo Design on Fiverr

You read it right. Designing a logo doesn’t need to be an expensive purchase. You can have well-made logos for less than $10 on Fiverr. This post is not endorsed by Fiverr in any way. We want to cut down your expenses as a business and if you are looking for an inexpensive way to revamp your brand, create a new logo, or revise a current logo, you can do so very inexpensively. We live in a world of endless resources, and we think you can reap the benefits of creative design without spending a crap ton of money.

 fiverr-logo-green-42ceb28536932bff125c8d478bec1c56First: what is Fiverr?

Fiverr is a global online marketplace that houses a variety of freelancers in different career fields. Fiverr’s freelancers range in skill set and experience. Pricing for Fiverr services can start as low as $5 to as high as a few hundred dollars.

Second: what services are provided on Fiverr?

Fiverr’s services can be broken down into 8 categories:
Fiverr Services

Third: how do I pay for a logo under $10 on Fiverr?

There are several steps that need to happen in order for you to receive a logo design on Fiverr for less than $10.

  1. Create a Fiverr account
    Log-in or create an account at
    You will be prompted to enter log-in information, follow the instructions
    If new account
    Once you have an account created, set up your Fiverr profile
    While setting up your profile, you can either set one up for yourself or a business
    Fiverr prefers profiles that are “anonymous”, as in the website won’t allow you to get too personal/detailed about who you are (this is for safety reasons)
  2. Search for your desired service. In our case, logo design
    Under the main page, you can either click on “find services” and type in logo design
    or hover over “Graphic & Design” right below the search bar and select logo designFiverr - Find Services.png
  3. Find a good designer/freelancer for your logo
    Now that you’ve searched for logo designs, scroll down the page until you get to the filters
    Fiverr - Filter Results.png
    Update your filters to:
    _Price Range: $0 to $10 and click on the right arrow to update results
    _Delivery Time: choose which option you’d like. Any is usually preferable
    _Style: choose whichever style you want depending on your type of business
    _Online Status: leave blank. Sellers will still complete orders regardless
    _File Format: always select JPG, PNG, PDF, AI, EPS
    _Service Includes: always select high resolution and source file
    Seller Level: depends what you’re comfortable with. new sellers can be good too. Leave all fields blank if not sure
    _Seller Language: it’s best to choose your primary language
  4. Select your designer/freelancer
    Choose a designer with 4.0+ ratings. DO NOT choose any designer below 4 stars
    Go through each designer above 4.0+ ratings and search through their portfolio
    Narrow down options to 2-5 designers and read comments/reviews on each one
    Select a final designer based on:
    ____a portfolio that resonates with your desired logo
    ____positive feedback and/or reviews from customers
  5. Select designer package
    Once you’ve narrowed down your search to a final designer, choose design package
    Each Fiverr designer lists service pricing based on packages
    $5 or $10 packages are usually considered Basic
    Read the description of each package to verify exactly what you’re getting
    Make sure the $5 or $10 package includes all of your desired filters:
    ___does the package include logo design in your targeted file formats (i.e. png, jpg)?
    ___does the package include high resolution or source file once delivered?
    You can read all about the package/gig description near the bottom of the page
    Once you’ve confirmed everything, click on “select”
    Fiverr - Compare Packages.png
  6. Pay & Complete Order
    Once you’ve selected a designer package, you will be asked to complete payment
    Payment will be required BEFORE you specify your order
    ___meaning, you will pay first before detailing how you want your logo to look
    You have the option of adding any extra features, but that will increase total cost
  7. Specify Order
    Once you’ve made a payment, you will complete a questionnaire/form to explain how you want your logo to be
    Each designer will ask different questions, but most will ask you to:
    __describe business
    __provide other logos you like so that they can get a feel of your style preference
    __detail style preference for logo (i.e. color scheme, pattern, etc…)
  8. Track Order & Wait For Order Completion
    You’ve done your part
    Once your logo is ready, the designer will provide you with a final draft
    Most designers offer free revisions (varies from 1 to unlimited)
    DO NOT approve final design until you are completely satisfied
    When you’ve gone through revisions, if any, the designer will submit logo file
    The logo, its design, files, and concept are now fully yours

The majority of designers will maintain open communication with you should you need to reach them in the future.

What Does Success Look Like to You?

Success in business is defined in many ways. We want all motivated, driven, and ambitious individuals to be successful in everything they do. We want you to really think through what success means and looks like to you – but most importantly, how you plan on achieving it.

Regardless of the type of entrepreneur or “wantrepreneur” you are, it’s important to narrow down what success means to you prior to launching an idea, product, or company.

Here’s how to do so:

  • Write down exactly what you envision to happen professionally
  • Describe specific achievements you hope to accomplish
  • Imagine, in the near and far future, how your accomplishments will be met
  • Identify deal-breakers in the way you operate life so that your accomplishments can be met
  • Envision an “end” goal and create a mental map to reach that goal

Having a personal and business vision plan will help you center and focus your creative and professional energy so that the decisions you make, the opportunities you accept, and the work that you perform are all targeted towards your success.

There are 5 key ways to help you come up with a long-term vision for your success:

  1. Identify the purpose of your business and your target audience
  2. Identify the goals, vision, and values for your business
  3. Create short and long term strategic steps to achieve each goal
  4. Measure, periodically, specific metrics to confirm progress of each goal
  5. Compare your strengths and weaknesses and work to improve your strengths while fixing your weaknesses

As you work towards your success, remember to celebrate every milestone and accomplishment you meet. Build momentum around the positive energy you infuse from your accomplishments.


Thinking Beyond the Norm as a Designer

There isn’t a single designer
in the WORLD
who thinks they can’t improve.

Designing is an

Being a good designer means that you will devote days, months, and years of your life on a constant pursuit of knowledge and skills. As a designer, you find importance in developing your creativity, creating in a fun and vibrant way, and engaging others through your designs. Yet no matter how good you currently are, there are always ways to become even better. 

We have some suggestions on how you can do that, and we’re calling it:

The Tchuento Guide
To Thinking Beyond The Norm
As An Evolving Designer


You’re probably wondering why we’ve marked this at the top of the list. Too often, after another designer’s success, most designers tend to either copy or emulate that designer’s designs. Inspiration is good, but individuality is even better.


Just because a design of yours is getting a lot of praise, doesn’t mean you should only ever follow that style or format in everything you create. Experiment with other methods and you just might be surprised.


This one is self-explanatory. If you’ve been designing for years and you haven’t acquired any new set of skills, whether it’s learning a new software or adding more color palettes in your creations, than you’re doing yourself a disservice.


Being bold is NOT trying something new once and putting it aside. As a designer, constantly be daring, unique, confident in your creations. Everything you create should be so unapologetically you that even if no one else enjoys it, you’ll always fall asleep insanely proud of what you’ve accomplished.


We know. It’s much easier to do, act, and create as everyone has previously done and is currently doing than it is to be THAT individual who just refuses to conform. Designing means you understand and you’ve embraced what it means to be open to different interpretations. Just because something hasn’t been done before, doesn’t mean it should stay that way.