What is Cyber Security and Why Should you Care?

Big Data, in simple terms, is large pieces of information depicting patterns, trends, and alliances that when analyzed, can explain behaviors and influences. Such patterns can be used for operational, marketing, or financial purposes. The analysis and consumption of Big Data permits individuals, institutions, companies, or governments to market, lead, and strategize. Big Data was coined in 2005 by O’Reilly Media, but the concept has been around for centuries. In the 21st century, there have been many advancements in technology:

  • Social Media (e.g. Facebook, Instagram)
  • E-Readers (e.g. Kindle, Chromebook)
  • Streaming Media (e.g. Netflix, Hulu)
  • Touchscreens (e.g. IPhone, IPad)
  • Augmented Reality (e.g. Google Glass, Pokemon Go)
  • Blockchain (e.g. Bitcoin)
  • Gene Editing (e.g.  CRISPR-Cas9)

In a relatively short period of time, the world has faced challenges pertaining to the spread of technological innovations. As a result, web safety has grown as a major concern to ensure all data and computer systems remain protected, well managed, and efficient. Cyber security is the protection of computer or IT systems from digital attacks. There are three fundamental principles for cyber security:

  1. Confidentiality
  2. Integrity
  3. Availability

Every technology current in the world, in developed or developing countries, is always at risk of cyber attacks and will need protection. As long as the internet is in existence, cyber crimes will continue to be an issue. Hackers (individuals using a computer for unauthorized data access or to create negative data attacks) have increased the likelihood of cyber crimes due to personal or financial gains. Cyber crimes can have severe repercussions for people, companies, institutions, and even governments. Think back on a time that you, a friend, a loved one, or a company you were linked to experienced a data breach, a social security number hack, or a credit card breach. 

Cyber security should be at the forefront of your mind because anything you own that is connected to the internet, a computer, or smart device can be affected by a security breach. This includes communication systems like your phone, transportation or navigation systems, government databases, financial systems like your bank account, medical systems, and educational systems. 

The rise of cyber security and your care and investment in it matters because it can help combat digital attacks. To ensure that your data or any pertinent information about you stays secure, individuals and companies are working tirelessly to create solutions that can combat any digital attacks at worst, but at best prevent them altogether. 

Our company, Tchuento, was created to build an ecosystem for individuals to create their own data, manage such data, and remain informed about anything that is found online (critical and non-critical) about them. Our main objective is to give everyone around the world direct access to how their online data is being shared and distributed through three distinct features: (1) website builder, (2) social media manager; (3) online activity tracker. Each feature permits our users to directly control their online presence under one platform. This in turn allows our company to protect our users, keep their online identity safe, and prevent cyber attacks from hackers or companies. 

Changing the Web Industry with Artificial Intelligence

We had a vision to make web development easily available, understandable, and usable to everyone in the world regardless of their technology skills or awareness. The world of technology is rapidly expanding, and with that expansion comes a great sense of confusion, uncertainty, and expenditure. But just because technology is expanding fast, it does not mean that people should be left behind – we should all be a part of the progress and we should all feel that we have a say, an understanding, and even some contribution to what’s happening. These past few months, the Tchuento team worked tirelessly as we set out to develop a software that would elevate the discrimination and hurdles individuals face daily while navigating the world of technology.

We thought, what if we could create a software that anyone (and we mean anyone) could use to build their own website, manage their social media accounts, and monitor all of their online activity without needing to do anything but register? We didn’t want to create just another website builder, just another social media marketing tracker, just another google analytics platform. We set out to create THE software – one that would allow people with disabilities, elders struggling with employment due to ageism in the professional sector, and underrepresented populations lacking appropriate resources an opportunity to take back control of their online presence. With Tchuento, you’ll now be able to build and update your website in a matter of seconds by simply clicking on a button. You’ll be able to create, update, link, navigate, and manage all of your social media content without having to log in constantly to manually input your data. You’ll be able to see how frequently you appear in web searches, when/how your data is being shared or distributed, monitor which websites are currently tracking your data, and access any online accounts that you’re currently registered with. Our software is so intelligent that it’ll remind itself to make updates, fix any online errors on your behalf, and send you weekly breakdowns of your online activity, and it will also track your full online activity 24/7.

We know this is a lot to take in and you might be wondering what about your privacy? We’d like you to know that although our A.I. is very intuitive and intelligent, we have a team of diverse experts that will monitor the software constantly to ensure that no implicit bias or confusion impact our platform. You can opt out of any features at your will, cancel your account whenever you want, and we will not sell your data to third parties. Our team and our software will work collaboratively, not one without the other. This is to ensure that human eyes, intuition, and knowledge are still prevalent.

We’re launching in March 2019 and are accepting pre-registered users – why not give us a try? Sign Up HERE or register here.

We’re just changing the world. We hope you join.

What Does Success Look Like to You?

Success in business is defined in many ways. We want all motivated, driven, and ambitious individuals to be successful in everything they do. We want you to really think through what success means and looks like to you – but most importantly, how you plan on achieving it.

Regardless of the type of entrepreneur or “wantrepreneur” you are, it’s important to narrow down what success means to you prior to launching an idea, product, or company.

Here’s how to do so:

  • Write down exactly what you envision to happen professionally
  • Describe specific achievements you hope to accomplish
  • Imagine, in the near and far future, how your accomplishments will be met
  • Identify deal-breakers in the way you operate life so that your accomplishments can be met
  • Envision an “end” goal and create a mental map to reach that goal

Having a personal and business vision plan will help you center and focus your creative and professional energy so that the decisions you make, the opportunities you accept, and the work that you perform are all targeted towards your success.

There are 5 key ways to help you come up with a long-term vision for your success:

  1. Identify the purpose of your business and your target audience
  2. Identify the goals, vision, and values for your business
  3. Create short and long term strategic steps to achieve each goal
  4. Measure, periodically, specific metrics to confirm progress of each goal
  5. Compare your strengths and weaknesses and work to improve your strengths while fixing your weaknesses

As you work towards your success, remember to celebrate every milestone and accomplishment you meet. Build momentum around the positive energy you infuse from your accomplishments.


Thinking Beyond the Norm as a Designer

There isn’t a single designer
in the WORLD
who thinks they can’t improve.

Designing is an

Being a good designer means that you will devote days, months, and years of your life on a constant pursuit of knowledge and skills. As a designer, you find importance in developing your creativity, creating in a fun and vibrant way, and engaging others through your designs. Yet no matter how good you currently are, there are always ways to become even better. 

We have some suggestions on how you can do that, and we’re calling it:

The Tchuento Guide
To Thinking Beyond The Norm
As An Evolving Designer


You’re probably wondering why we’ve marked this at the top of the list. Too often, after another designer’s success, most designers tend to either copy or emulate that designer’s designs. Inspiration is good, but individuality is even better.


Just because a design of yours is getting a lot of praise, doesn’t mean you should only ever follow that style or format in everything you create. Experiment with other methods and you just might be surprised.


This one is self-explanatory. If you’ve been designing for years and you haven’t acquired any new set of skills, whether it’s learning a new software or adding more color palettes in your creations, than you’re doing yourself a disservice.


Being bold is NOT trying something new once and putting it aside. As a designer, constantly be daring, unique, confident in your creations. Everything you create should be so unapologetically you that even if no one else enjoys it, you’ll always fall asleep insanely proud of what you’ve accomplished.


We know. It’s much easier to do, act, and create as everyone has previously done and is currently doing than it is to be THAT individual who just refuses to conform. Designing means you understand and you’ve embraced what it means to be open to different interpretations. Just because something hasn’t been done before, doesn’t mean it should stay that way.

Being Good at Marketing When Lacking Creativity

Creativity is overrated
– said no one ever –

The truth is, most people want to be creative but are not sure how to be if they’re not naturally creative. Don’t worry, that’s why we’re here. Not only will we tell you how to improve your creativity, but we’ll also give you some advice on how to get better at marketing.

If you’re not a naturally creative person, that’s okay. It doesn’t mean you’re less than, it just means that you’ll have to practice a little harder to exercise your creative juices. You’ll have to try a little harder to even come up with unique and interesting ideas. We’ll help you get started with these 4 efficient ways to build your creativity.

5 Methods to Work on Your Creativity When You’re Not Naturally Creative

√What you don’t know, learn

We know that the best way to learn something you know nothing about is by reading books written by experts in that topic. It’s important to educate yourself on various creative ideologies and familiarize yourself with such ideologies. You’re probably wondering where to start, which books to select. Well just look below, because we’ve named a few for you.

These selected books are just a start. We trust that you’ll continue to check out more and keep on learning.  

√√Surround yourself with creative people

It’s true what they say. You are as smart and as capable as those you surround yourself with. When you surround yourself with people you admire, you start to learn and develop different set of skills you may not have developed prior to meeting and hanging out with your new peers.

√√√Periodically jot down interesting or unique ideas you think of

There are no bad ideas, only bad execution. Make a habit to write down any silly, goofy, amazing, or even basic idea you have. Throughout the day, jot down ideas you think of that you find interesting, unique, exciting. At the end of the day, review those thoughts and ideas and think about why you were drawn to them. Analyze them and figure out if those ideas are worth pursuing. Compare the ideas, the skills and tools required to execute them to the skills and knowledge you currently have. Evaluate the skills you’re currently lacking and come up with a strategic plan to learn them. 

√√√√Step outside of your comfort zone

Stepping outside of your comfort zone, in a safe and conscious way, not only opens you to different opportunities, but teaches you valuable lessons about your capabilities and endurance. When you do something that you normally wouldn’t do, it allows you to expand your comfortability and adapt to new environments. Creativity exposes itself best when an individual is willing to accept experiences with pure uninterrupted imagination.

√√√√√Engage in stimulating activities

One way to get your creative juices flowing is by engaging in activities or classes that are different than what you’re used to. Trying out a new sport, taking up a different dance studio, joining a comedy improv group are all methods that will help you stimulate different brain functions. 

Yeah, But How Can I Be Good at Marketing If I’m Not Even Creative?


No, but seriously. It’s true that individuals or businesses with the best profitable marketing initiatives are those that have strong creativity or innovative talent. But just like everything else in life, one must learn and adapt to be better. There are numerous tools, softwares, companies that spend a lot of money to generate marketing analytics in order to educate their staff. Our point is, good marketing doesn’t happen overnight. It takes practice, hard work, committed learning, and mistakes. Just because you aren’t as creative as you would like to be today, doesn’t mean that a year from now (with a strategic plan for learning) you won’t be where you want to be. 

Creativity is subjective. Your version of a creative mindset or an innovative idea is most likely different from others. The beauty about our world is that each one of us has a set of unique viewpoints, personality traits, and methods of expression. Find your best ability to express how you feel or what you think in an elaborate and confident way. 

And just because we know you REALLY want suggestions on how to specifically be good at marketing, look below because we’ve added a few for you.

The Beginner’s Guide to SEO by Moz
Gary Vaynerchuk
Content Marketing Reference Library

When we refer to marketing, here’s what we mean

  • Social media
  • Content marketing
  • Search Engine Optimization
  • Digital engagement


5 Meaningful Ways to Improve Your Online Presence

What It Means to Have a Strong Online Presence

We are asked this all the time,
“how can I increase my online social engagement if I have no idea where to start?”

Here are 5 tips for your business to increase its social media engagement

♦Post Regularly

Social media followers choose to follow your business account(s). The easiest way to show them that you actually care about their follow is to update them with new posts; periodically enough that they don’t wonder if you’ve fallen off the face of the earth but not too frequently that they wonder if you’ve been hacked.

Suggestions on what to post about:

  • Discuss your branding, what it stands for
  • Highlight specific customers (ex: customers with strong brand loyalty)
  • Discuss upcoming events
  • Share promotional materials or access codes
  • Highlight current staff (ex: employees with strong work ethics or achievements)
  • Does your business have any success stories to share?
  • Has your business recently gone through a happy, unexpected moment?

Frequency of post:

  • Post at least once a day in all of your social media accounts
  • A post doesn’t have to be original content
    It can be a re-share of another relevant post
    It can be from another similar company
    Should be relevant to your business
  • Visual posts with good written content are far more appealing

♦♦Engage With Similar Businesses

Competition is a good thing, but too much competition isn’t. One of the most meaningful ways to improve your online presence is by engaging with businesses similar to yours. Partnering or working with similar businesses will give your business an opportunity to see how your competition operates, analyze their customer base, and develop stronger community ties.

Suggestions on how to engage with similar businesses:

  • Collaborate with similar businesses to host or sponsor a community event
  • Help share and advertise a similar business’ upcoming charity or community event
    Event should not directly compete with an event you will have in the near future
    Event should not be held at the same time as an event you plan to have
  • Participate in challenges
    Set up friendly competitions to see which business will raise the most money for a given cause
    Host a sports or health tournament with local businesses

♦♦♦Appreciate Your Customers

Your customers or clients are one of the reasons your business can sustain itself. Don’t take them for granted. Often times, businesses don’t pay enough attention to their customers’ demands and wants. Not every demand or want should be met, but they should at least be heard. Take the time to survey your customers and to receive constructive feedback on products, services, and features on your website or social media accounts that your customers think should be improved.

Spend time greeting, celebrating, and highlighting your customers. Do you track your customers’ birthdays and send them a greeting at the time of month? Do you wish happy holidays to your subscription list in December or January? Do you offer discount codes or referral codes to repeat customers? Those are simple, inexpensive, methods in which you can really make an impact.

♦♦♦♦Update Your Content

Any well updated account is an account that posts frequently enough and shares accurate information. Posting every day to your accounts isn’t enough. You also have to make sure that the content posted is not only relevant to your current status as a business, but also relevant to your customers’ interests.

For example, if you’re planning to host a marathon to raise funds for a charity in December, you most likely don’t only want to speak about the marathon in the coming months. You want to update your followers with marathon information as well as upcoming holidays, projects, and/or events your business will partake in. The key is to focus on the present while advertising for the future. You want your followers to stay interested in what you’re presently working on, but also engaged for what’s to come with your business.

♦♦♦♦♦Keep Up With The Times

We understand that businesses can sometimes be fearful of quick change. We understand that we live in an instantaneous society where the world around us is rapidly evolving. We understand that it can be hard to keep up when you’re just trying to survive. But we also understand that the businesses that sustain themselves long-term are those who constantly innovate with the times.

Keeping up with society as it expands is extremely crucial for your business to grow. Think of your customers, your employees, your founders as individuals of a population that is growing wiser, learning new tools and technologies as the years pass. Now think of your business as the entity that houses all those individuals to provide a product or service to a target population. It’s important to understand that as society advances, so should your business.

Methods to keep up with the times:

  • Stay updated on current online trends via social media or networking platforms
  • Update technology equipment in your offices
  • Update online profiles so that each page is fresh, modernized, and relevant
  • Follow and stay informed with news that pertains to your business operations
  • Re-brand or re-launch a product, idea, or service to better fit your long-term vision