What is Cyber Security and Why Should you Care?

Big Data, in simple terms, is large pieces of information depicting patterns, trends, and alliances that when analyzed, can explain behaviors and influences. Such patterns can be used for operational, marketing, or financial purposes. The analysis and consumption of Big Data permits individuals, institutions, companies, or governments to market, lead, and strategize. Big Data was coined in 2005 by O’Reilly Media, but the concept has been around for centuries. In the 21st century, there have been many advancements in technology:

  • Social Media (e.g. Facebook, Instagram)
  • E-Readers (e.g. Kindle, Chromebook)
  • Streaming Media (e.g. Netflix, Hulu)
  • Touchscreens (e.g. IPhone, IPad)
  • Augmented Reality (e.g. Google Glass, Pokemon Go)
  • Blockchain (e.g. Bitcoin)
  • Gene Editing (e.g.  CRISPR-Cas9)

In a relatively short period of time, the world has faced challenges pertaining to the spread of technological innovations. As a result, web safety has grown as a major concern to ensure all data and computer systems remain protected, well managed, and efficient. Cyber security is the protection of computer or IT systems from digital attacks. There are three fundamental principles for cyber security:

  1. Confidentiality
  2. Integrity
  3. Availability

Every technology current in the world, in developed or developing countries, is always at risk of cyber attacks and will need protection. As long as the internet is in existence, cyber crimes will continue to be an issue. Hackers (individuals using a computer for unauthorized data access or to create negative data attacks) have increased the likelihood of cyber crimes due to personal or financial gains. Cyber crimes can have severe repercussions for people, companies, institutions, and even governments. Think back on a time that you, a friend, a loved one, or a company you were linked to experienced a data breach, a social security number hack, or a credit card breach. 

Cyber security should be at the forefront of your mind because anything you own that is connected to the internet, a computer, or smart device can be affected by a security breach. This includes communication systems like your phone, transportation or navigation systems, government databases, financial systems like your bank account, medical systems, and educational systems. 

The rise of cyber security and your care and investment in it matters because it can help combat digital attacks. To ensure that your data or any pertinent information about you stays secure, individuals and companies are working tirelessly to create solutions that can combat any digital attacks at worst, but at best prevent them altogether. 

Our company, Tchuento, was created to build an ecosystem for individuals to create their own data, manage such data, and remain informed about anything that is found online (critical and non-critical) about them. Our main objective is to give everyone around the world direct access to how their online data is being shared and distributed through three distinct features: (1) website builder, (2) social media manager; (3) online activity tracker. Each feature permits our users to directly control their online presence under one platform. This in turn allows our company to protect our users, keep their online identity safe, and prevent cyber attacks from hackers or companies.