Navigating the Tech Industry as a Minority-Owned Business

By
Anne Woappi –  CTO
Elise Woappi – CEO


 

There are many hurdles to overcome as a startup founder. Hurdles such as financing your business, acquiring users/customers, marketing your company for the world to know of, expanding your resources to sustain operations all while balancing your mental and emotional health. These challenges are proven to be difficult regardless of who the founder is; yet the degree of difficulty varies based on who the founder is. A men-led startup will face different obstacles than a women-led one. A minority-owned startup will face different obstacles than a white-owned one. The challenges are can be subtle and sometimes outright dominant.

Being black women in tech means knowing that when we walk into a room, the bias may be apparent in how we’re treated, criticized, examined, and sometimes rated. The opportunities for business growth that are presented to us are sometimes limited in comparison to our male counterparts. It certainly means that we often have to and are expected to work twice as hard to get the same outcome as our white counterparts. It is important to differentiate between being a woman in tech vs. a man, and a black woman in tech vs. a woman because in order for the tech industry to truly be innovative and inclusive, we must first acknowledge that there is a racial and gender disparity that cannot be overlooked. This racial and gender disparity masks itself in many ways, often making it challenging for those fighting for an equal world to make a lot of progress.

How racial and gender disparity are present in the tech industry – our observations as black women:

  • A funding source is open for minorities. Of the applicants: the majority are black-identifying, some are brown-identifying, and a select few are of East Asian descent. Of those selected to receive the funds, less than 1% are black. As black women, this is troubling as we struggle to understand why the funds were disproportionately allocated.
  • An event is created as a means to form an opportunity for diverse conversations and networking for entrepreneurs. The event hosts and organizers put more effort targeting non-marginalized groups and/or specific genders or career paths. This form of advertising and marketing limits the selection pool for the attendees and sponsors of the event.
  • A co-working/networking community is developed to bring networking and diverse resources to gender-specific or racial-specific founders. The cost of entry is abnormally high, the selected applicants are not diverse in experience, race, socioeconomic status, and/or physical stability.

How we navigate the industry:

  1. We lean on each other. The struggles and challenges that we face, we face together. We pull from our own experiences, knowledge, and guidance to lead our business as a cohesive team.
  2. We apply, apply, apply. No matter what our fears or setbacks may be, we always make sure to submit applications for opportunities that target our demographic as founders. We apply to accelerators, incubators, conferences, summits, panels, retreats, and other funding or networking sources whenever we fit their target applicant demographic.
  3. When we’re able to, we attend and participate in all startup discussions regardless of the target demographic. The resources shared in the world are meant to be consumed by all! We refuse to limit ourselves when our vision is so grand.
  4. We maintain a positive, self-reliant, and hardworking attitude. For every application we submit, every event we attend, every grant we apply to, 100% effort is always given or executed. Our best may not be the best out of all applicants combined, but it is our best and we’re content with that.

A few resources/communities we utilize:

Never let the obstacles and naysayers change your course of action. Remain secure and confident in your approach to lead your company. You are not the first to have faced discrimination, bigotry, sexism, etc…and you most likely won’t be the last, but it’s important to always be THE person who rises above the hate and carries on.

Changing the Web Industry with Artificial Intelligence

We had a vision to make web development easily available, understandable, and usable to everyone in the world regardless of their technology skills or awareness. The world of technology is rapidly expanding, and with that expansion comes a great sense of confusion, uncertainty, and expenditure. But just because technology is expanding fast, it does not mean that people should be left behind – we should all be a part of the progress and we should all feel that we have a say, an understanding, and even some contribution to what’s happening. These past few months, the Tchuento team worked tirelessly as we set out to develop a software that would elevate the discrimination and hurdles individuals face daily while navigating the world of technology.

We thought, what if we could create a software that anyone (and we mean anyone) could use to build their own website, manage their social media accounts, and monitor all of their online activity without needing to do anything but register? We didn’t want to create just another website builder, just another social media marketing tracker, just another google analytics platform. We set out to create THE software – one that would allow people with disabilities, elders struggling with employment due to ageism in the professional sector, and underrepresented populations lacking appropriate resources an opportunity to take back control of their online presence. With Tchuento, you’ll now be able to build and update your website in a matter of seconds by simply clicking on a button. You’ll be able to create, update, link, navigate, and manage all of your social media content without having to log in constantly to manually input your data. You’ll be able to see how frequently you appear in web searches, when/how your data is being shared or distributed, monitor which websites are currently tracking your data, and access any online accounts that you’re currently registered with. Our software is so intelligent that it’ll remind itself to make updates, fix any online errors on your behalf, and send you weekly breakdowns of your online activity, and it will also track your full online activity 24/7.

We know this is a lot to take in and you might be wondering what about your privacy? We’d like you to know that although our A.I. is very intuitive and intelligent, we have a team of diverse experts that will monitor the software constantly to ensure that no implicit bias or confusion impact our platform. You can opt out of any features at your will, cancel your account whenever you want, and we will not sell your data to third parties. Our team and our software will work collaboratively, not one without the other. This is to ensure that human eyes, intuition, and knowledge are still prevalent.

We’re launching in March 2019 and are accepting pre-registered users – why not give us a try? Sign Up HERE or register here.

We’re just changing the world. We hope you join.

The Art of Never Giving Up

Quitters.

That’s what we’re not.

Our society has turned into one of instant gratification. We’ve become unable to wait because what we want, is apparently, only worthy if it comes fast. The concept of attaining a lifelong goal in years, not months, seems to scare most entrepreneurs. Even though those same entrepreneurs can probably agree that success takes time. Success is not a guaranteed outcome of hard work. Success is a guaranteed outcome of hard work + patience + proper timing + execution + team.

I challenge you to think about just how much your inability to wait, a growing impatience, has affected your ability to truly work towards your goals and dreams. I, Elise Woappi, started this business about a year ago, and it took me more than several months to get the ball rolling before I could confidently say that I was a business owner. What held me back? Not being able to say that I was a successful business owner from the very beginning. It was a fear of having to admit to myself and others that this entrepreneurial journey I embarked on, didn’t reap me rewards instantly. There’s still doubt in people’s minds about my potential to succeed. With the tech bubble and the growth of rapidly funded start-ups, it’s often challenging to operate a small business as I often compare my success to that of my peers. I want you all to know that measuring success should be internalized. You should work to be better than which you were yesterday. It’s okay to compete with peers to grow your strengths and develop stronger skillsets, but it’s not okay to admit defeat simply because someone around your age became a billionaire “overnight”.

Don’t give up. That’s my message to you today. Don’t give up despite the struggle, the overextended work hours, your exhaustion, the naysayers and copycats. Just don’t quit. Be realistic in your expectations and timelines, set concrete goals, act in ways that will advance you closer to your target goals. Surround yourself with motivators. Motivators can be people that will encourage you to keep going, or societies/clubs that you can attend to gather up additional resources. Motivators should always be things or people that can positively influence you towards a better path.

What Does Success Look Like to You?

Success in business is defined in many ways. We want all motivated, driven, and ambitious individuals to be successful in everything they do. We want you to really think through what success means and looks like to you – but most importantly, how you plan on achieving it.

Regardless of the type of entrepreneur or “wantrepreneur” you are, it’s important to narrow down what success means to you prior to launching an idea, product, or company.

Here’s how to do so:

  • Write down exactly what you envision to happen professionally
  • Describe specific achievements you hope to accomplish
  • Imagine, in the near and far future, how your accomplishments will be met
  • Identify deal-breakers in the way you operate life so that your accomplishments can be met
  • Envision an “end” goal and create a mental map to reach that goal

Having a personal and business vision plan will help you center and focus your creative and professional energy so that the decisions you make, the opportunities you accept, and the work that you perform are all targeted towards your success.

There are 5 key ways to help you come up with a long-term vision for your success:

  1. Identify the purpose of your business and your target audience
  2. Identify the goals, vision, and values for your business
  3. Create short and long term strategic steps to achieve each goal
  4. Measure, periodically, specific metrics to confirm progress of each goal
  5. Compare your strengths and weaknesses and work to improve your strengths while fixing your weaknesses

As you work towards your success, remember to celebrate every milestone and accomplishment you meet. Build momentum around the positive energy you infuse from your accomplishments.

 

Being Good at Marketing When Lacking Creativity

Creativity is overrated
– said no one ever –

The truth is, most people want to be creative but are not sure how to be if they’re not naturally creative. Don’t worry, that’s why we’re here. Not only will we tell you how to improve your creativity, but we’ll also give you some advice on how to get better at marketing.

If you’re not a naturally creative person, that’s okay. It doesn’t mean you’re less than, it just means that you’ll have to practice a little harder to exercise your creative juices. You’ll have to try a little harder to even come up with unique and interesting ideas. We’ll help you get started with these 4 efficient ways to build your creativity.

5 Methods to Work on Your Creativity When You’re Not Naturally Creative


√What you don’t know, learn

We know that the best way to learn something you know nothing about is by reading books written by experts in that topic. It’s important to educate yourself on various creative ideologies and familiarize yourself with such ideologies. You’re probably wondering where to start, which books to select. Well just look below, because we’ve named a few for you.

These selected books are just a start. We trust that you’ll continue to check out more and keep on learning.  

√√Surround yourself with creative people

It’s true what they say. You are as smart and as capable as those you surround yourself with. When you surround yourself with people you admire, you start to learn and develop different set of skills you may not have developed prior to meeting and hanging out with your new peers.

√√√Periodically jot down interesting or unique ideas you think of

There are no bad ideas, only bad execution. Make a habit to write down any silly, goofy, amazing, or even basic idea you have. Throughout the day, jot down ideas you think of that you find interesting, unique, exciting. At the end of the day, review those thoughts and ideas and think about why you were drawn to them. Analyze them and figure out if those ideas are worth pursuing. Compare the ideas, the skills and tools required to execute them to the skills and knowledge you currently have. Evaluate the skills you’re currently lacking and come up with a strategic plan to learn them. 

√√√√Step outside of your comfort zone

Stepping outside of your comfort zone, in a safe and conscious way, not only opens you to different opportunities, but teaches you valuable lessons about your capabilities and endurance. When you do something that you normally wouldn’t do, it allows you to expand your comfortability and adapt to new environments. Creativity exposes itself best when an individual is willing to accept experiences with pure uninterrupted imagination.

√√√√√Engage in stimulating activities

One way to get your creative juices flowing is by engaging in activities or classes that are different than what you’re used to. Trying out a new sport, taking up a different dance studio, joining a comedy improv group are all methods that will help you stimulate different brain functions. 

Yeah, But How Can I Be Good at Marketing If I’m Not Even Creative?


THE TRUTH IS – YOU CAN BE GOOD AT JUST ABOUT ANYTHING.

No, but seriously. It’s true that individuals or businesses with the best profitable marketing initiatives are those that have strong creativity or innovative talent. But just like everything else in life, one must learn and adapt to be better. There are numerous tools, softwares, companies that spend a lot of money to generate marketing analytics in order to educate their staff. Our point is, good marketing doesn’t happen overnight. It takes practice, hard work, committed learning, and mistakes. Just because you aren’t as creative as you would like to be today, doesn’t mean that a year from now (with a strategic plan for learning) you won’t be where you want to be. 

Creativity is subjective. Your version of a creative mindset or an innovative idea is most likely different from others. The beauty about our world is that each one of us has a set of unique viewpoints, personality traits, and methods of expression. Find your best ability to express how you feel or what you think in an elaborate and confident way. 

And just because we know you REALLY want suggestions on how to specifically be good at marketing, look below because we’ve added a few for you.

The Beginner’s Guide to SEO by Moz
Gary Vaynerchuk
Content Marketing Reference Library

When we refer to marketing, here’s what we mean

  • Social media
  • Content marketing
  • Search Engine Optimization
  • Digital engagement

 

5 Meaningful Ways to Improve Your Online Presence

What It Means to Have a Strong Online Presence

We are asked this all the time,
“how can I increase my online social engagement if I have no idea where to start?”

Here are 5 tips for your business to increase its social media engagement


♦Post Regularly

Social media followers choose to follow your business account(s). The easiest way to show them that you actually care about their follow is to update them with new posts; periodically enough that they don’t wonder if you’ve fallen off the face of the earth but not too frequently that they wonder if you’ve been hacked.

Suggestions on what to post about:

  • Discuss your branding, what it stands for
  • Highlight specific customers (ex: customers with strong brand loyalty)
  • Discuss upcoming events
  • Share promotional materials or access codes
  • Highlight current staff (ex: employees with strong work ethics or achievements)
  • Does your business have any success stories to share?
  • Has your business recently gone through a happy, unexpected moment?

Frequency of post:

  • Post at least once a day in all of your social media accounts
  • A post doesn’t have to be original content
    It can be a re-share of another relevant post
    It can be from another similar company
    Should be relevant to your business
  • Visual posts with good written content are far more appealing

♦♦Engage With Similar Businesses

Competition is a good thing, but too much competition isn’t. One of the most meaningful ways to improve your online presence is by engaging with businesses similar to yours. Partnering or working with similar businesses will give your business an opportunity to see how your competition operates, analyze their customer base, and develop stronger community ties.

Suggestions on how to engage with similar businesses:

  • Collaborate with similar businesses to host or sponsor a community event
  • Help share and advertise a similar business’ upcoming charity or community event
    Event should not directly compete with an event you will have in the near future
    Event should not be held at the same time as an event you plan to have
  • Participate in challenges
    Set up friendly competitions to see which business will raise the most money for a given cause
    Host a sports or health tournament with local businesses

♦♦♦Appreciate Your Customers

Your customers or clients are one of the reasons your business can sustain itself. Don’t take them for granted. Often times, businesses don’t pay enough attention to their customers’ demands and wants. Not every demand or want should be met, but they should at least be heard. Take the time to survey your customers and to receive constructive feedback on products, services, and features on your website or social media accounts that your customers think should be improved.

Spend time greeting, celebrating, and highlighting your customers. Do you track your customers’ birthdays and send them a greeting at the time of month? Do you wish happy holidays to your subscription list in December or January? Do you offer discount codes or referral codes to repeat customers? Those are simple, inexpensive, methods in which you can really make an impact.

♦♦♦♦Update Your Content

Any well updated account is an account that posts frequently enough and shares accurate information. Posting every day to your accounts isn’t enough. You also have to make sure that the content posted is not only relevant to your current status as a business, but also relevant to your customers’ interests.

For example, if you’re planning to host a marathon to raise funds for a charity in December, you most likely don’t only want to speak about the marathon in the coming months. You want to update your followers with marathon information as well as upcoming holidays, projects, and/or events your business will partake in. The key is to focus on the present while advertising for the future. You want your followers to stay interested in what you’re presently working on, but also engaged for what’s to come with your business.

♦♦♦♦♦Keep Up With The Times

We understand that businesses can sometimes be fearful of quick change. We understand that we live in an instantaneous society where the world around us is rapidly evolving. We understand that it can be hard to keep up when you’re just trying to survive. But we also understand that the businesses that sustain themselves long-term are those who constantly innovate with the times.

Keeping up with society as it expands is extremely crucial for your business to grow. Think of your customers, your employees, your founders as individuals of a population that is growing wiser, learning new tools and technologies as the years pass. Now think of your business as the entity that houses all those individuals to provide a product or service to a target population. It’s important to understand that as society advances, so should your business.

Methods to keep up with the times:

  • Stay updated on current online trends via social media or networking platforms
  • Update technology equipment in your offices
  • Update online profiles so that each page is fresh, modernized, and relevant
  • Follow and stay informed with news that pertains to your business operations
  • Re-brand or re-launch a product, idea, or service to better fit your long-term vision